Macy's and Gap cozy up for first

GAP and Macy’s have launched their first-ever collaboration with a new line of sleepwear and intimates.

Items will be priced as low as $12.50 and feature soft and breathable fabrics for sleeping and lounging.

Department store Macy’s has teamed up with casual wear brand Gap on a new line of men’s and women’s sleepwear and intimates.

Available to buy at Macy’s online and in-store, products in the range are priced from $12.50 to $79.95 and come in sizes XS to XL.

Customers can expect to see cozy pajama sets, soft loungewear, underwear, and undershirts.

Certain pieces feature organic stretch cotton and a trademarked Gap fabric, Breathe, which has a soft and breathable jersey knit.

Rachel Leinwand, Macy’s vice president of merchandising, active, basics, outdoor said: “This collection is a great addition to our men’s and women's basics assortments that will provide classic but modern styling with quality fabrics and fit.”

The pieces in the collection have a clean, modern look with solid colors and muted tones.

Each item is intended to be a versatile classic, offering customers both day and night comfort.

Gap is no stranger to a brand partnership.

The San Francisco-based chain drew in a younger generation of customers with its Yeezy Gap line, a collaboration with rapper Kanye West that ran from 2020 to 2022.

That led to another collaboration with Balenciaga, an upmarket designer brand.

But both Gap and Macy’s have been struggling with store closures in recent years.

In 2020, Gap shared plans to shutter around 350 locations by the end of 2023, including Banana Republic stores, which are owned by Gap Inc.

The retailer said in a statement that it aims to have a “smaller and healthier fleet of stores.”

As a result, many of the shuttered locations have been in shopping malls, which are suffering from reduced footfall compared to other shopping environments,

Meanwhile, Macy’s has closed down around 100 stores since 2020

Brick-and-mortar struggles are familiar territory for many department stores and clothing retailers.

Macy’s rival Nordstrom recently shuttered a flagship location in one major city.

And around 100 occasion-wear stores across eight brands have closed after the parent company suddenly shut down operations.